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UGC & Social Content Creation

Vertical video made to look like the feed it lands on. The deliverable is a live post on a public account, so there is nothing to take on trust.

Client
Independent
Year
2022-Present
Instagram
@itsbriyon

The scroll test

A polished ad gives itself away.

It reads as an ad, and the thumb is already past it. What a brand needs on a feed is a post: something a viewer would take for a person they follow, that still says the thing the brand is paying to say.

What goes out

Vertical video for Reels and TikTok: app promos for OneLapse, food and restaurant features, travel. It ships as a native Reel, so what you sign off on is what the audience gets. Same crop, same sound, same feed.

Reels & UGC

Nine live posts. Every tile below opens the real thing. Watch them in the feed they were cut for.

Open on Instagram
Open on Instagram
Open on Instagram
Open on Instagram
Open on Instagram
Open on Instagram
Open on Instagram
Open on Instagram
Open on Instagram

The practice

2022-Present

App promos, restaurants, travel, lifestyle, posted continuously since 2022. Engagement figures are not published. The nine posts above are the whole proof, and every one of them is still up.

Watch the work → @itsbriyon

Stack

  • Instagram Reels
  • TikTok
  • Vertical Video Production
  • Premiere Pro
  • DaVinci Resolve

Credit

One person directs, shoots, and edits every post. The brief goes straight to the camera.

Start a project

What do you need built?

Tell me what the thing has to do and who has to use it after I leave. We'll get on a call, and I'll tell you what it takes.

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